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Back Water Pursuits

Built for the Pursuit

Fishing apparel born in the backwaters of Northeast Florida.

Northeast Florida

The Pursuit

Built in the backwaters of Northeast Florida.

From quiet flats to winding creeks, every piece is made for the next cast and the next bite — gear that feels at home where the tide pulls and the water stills.

Explore the Collection

Built for the water NEFL rooted

Small business built around the backwaters of Northeast Florida, every purchase supports a local brand.

Made for the pursuit

Gear for early mornings, late nights, or whenever the next cast is.

About Back Water Pursuits

Back Water Pursuits is a Northeast Florida fishing apparel shop. We make durable, comfortable tees and stickers for anglers who want gear with personality — then sell it online so you can order without hunting us down at an event.

Local manufacturing and fair prices mean your purchase supports a NEFL brand. Browse the shop, add what you want to cart, and checkout when you’re ready.

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New drops & deals

Follow Back Water Pursuits for new products and promo codes — then shop them here online.