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Fishin' in the Dark
Dri-fit fishing tee perfect for late nights!
$26.00 Shop this tee →
Northeast Florida locals: free shipping available.
Back Water Pursuits
Fishing apparel born in the backwaters of Northeast Florida.
Northeast Florida
Built in the backwaters of Northeast Florida.
From quiet flats to winding creeks, every piece is made for the next cast and the next bite — gear that feels at home where the tide pulls and the water stills.
Explore the CollectionOnline shop
Pick a design, add it to your cart, and checkout online — same products you’d grab at a local booth, ready to ship.
Built for the water NEFL rooted
Small business built around the backwaters of Northeast Florida, every purchase supports a local brand.
Gear for early mornings, late nights, or whenever the next cast is.
Back Water Pursuits is a Northeast Florida fishing apparel shop. We make durable, comfortable tees and stickers for anglers who want gear with personality — then sell it online so you can order without hunting us down at an event.
Local manufacturing and fair prices mean your purchase supports a NEFL brand. Browse the shop, add what you want to cart, and checkout when you’re ready.
Browse the shop